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ジブラルタル – Novomatic の Casino Admiral が TraffGen の不正マーケティング プラットフォームを導入

TraffGen has announced that Novomatic’s Casino Admiral property in Gibraltar has deployed its Hub Pro marketing platform.

Casino Admiral will use TraffGen’s system to replace & enhance all marketing & in­property reporting, marketing tools and player development management. Additionally, Casino Admiral will be the first European installation of TraffGen’s PromoBeacon player tracking & engagement product that will provide real­time player tracking inside & outside the casino, whilst enabling players to redeem loyalty points anywhere in the casino.

Stuart Kirkpatrick, General Manager, Casino Admiral Gibraltar commented: “TraffGen’s product is the first marketing platform that enables us to manage all marketing & player development campaigns from a single place. The unified view of our players will enable us to improve our marketing effectiveness and ROI on spend.”

Casino Admiral will be the first European casino to implement a fully holistic marketing system and is the first step as Novomatic expands its use of TraffGen’s products in Europe.

Andy Caras­Altas, TraffGen CEO said: “Working with such a unique casino as Admiral is a great first step in our expansion outside our core US casino market, into Europe. A true convergence environment, it is a perfect casino to make the most of the Hub Pro platform and of TraffGen’s marketing services team. We are proud to now have business in Europe, NAmerica, Asia & Africa and to establish ourselves as the convergence marketing market leader.”