タグのアーカイブ： ロイヤルティプログラム
英国 – ヒッポドロームが myVegas と提携
プレイスタジオは、ロンドンの歴史的なレスタースクエアの中心部に位置する英国のカジノ運営会社ヒッポドロームと提携しました。 PLAYSTUDIOS のビジネス開発担当副社長、ジェフ ネッツァーは次のように述べています。 「当社の myVEGAS モバイル ゲームおよびソーシャル ゲームには、世界中で強力なファン ベースがあり、成長を続けています。それはそう…
オーストラリア – リーフカジノがロイヤルティプログラムに投資
香港の実業家トニー・フォンとアクイス・デベロップメンツとの買収契約が失敗に終わったことを受け、ケアンズのカジノのオーナー兼運営会社であるリーフ・カジノ・トラストは現在、投資を検討している。同社はシンガポールや東南アジアでのマーケティングだけでなく、新しいロイヤルティプログラムを通じて来場者数を増やしたいと考えている。最高経営責任者のアラン・タン氏は次のように述べています。
China – Shoutz to help launch VLTs in two Chinese provinces
Shoutz, Inc. and China Netcom Technology Holdings Limited have signed an agreement to implement Shoutz’s Grand Rewards loyalty and second-chance platform and launch a video lottery program in two Chinese provinces. The Grand Rewards platform is an end-to-end solution for lotteries that can increase customer engagement, drive ticket sales and encourage brand loyalty. Shoutz and…
US – Caesars adds Live Events rewards to loyalty scheme
Caesars Entertainment has sweetened its Total Rewards loyalty program with the addition of TR Live Events. The enhancement to the gaming-entertainment industry’s leading loyalty program allows members to earn Total Rewards Reward Credits for purchases of tickets to shows, concerts and sporting events across the US Additionally, members will have the opportunity to redeem Reward…
US – Pinnacle enhances mychoice loyalty scheme
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US – Thunder Valley teams up with MGM to boost loyalty
Thunder Valley Casino Resort and MGM Resorts International are proud to announce a strategic marketing relationship to enhance their respective rewards programs, Thunder Rewards and M life, and benefits offered to loyal members. This marketing partnership creates reciprocal benefits for the loyalty programs of both companies. Thunder Rewards members will receive exclusive offers at MGM…
UK – Grosvenor launches Multi-Channel rewards scheme
Grosvenor Casinos is the first casino operator in the UK to offer a multi-channel rewards scheme following the launch of its popular Play Points programme across its online and mobile platforms. The announcement comes as the company continues to develop its multi-channel offering; giving yet another reason for customers to play with Grosvenor Casinos. As…
US – Hyatt and MGM form loyalty alliance
Hyatt Hotels and MGM Resorts are creating what they believe to be the largest loyalty programme in Las Vegas with Hyatt Gold Passport members able to earn and redeem Hyatt Gold Passport points at 12 iconic participating MGM Resorts destinations in Las Vegas, and M life members able to earn M life Tier Credits when…
