タグのアーカイブ： マーケティングキャンペーン
バハマ – バハ・マールが世界的な広告キャンペーンを開始
With Grand Hyatt recently opened and SLS preparing to welcome guests on November 14, Baha Mar has now launched a global advertising and marketing campaign, Life Spectacular officially introducing the $4.2bn integrated Caribbean resort destination to future guests. Highlighting Baha Mar’s power to elevate real life moments for every guest into something spectacular, the campaign…
UK – ICE’s Discover campaign wins gold at international event awards
The Discover campaign in support of ICE Totally Gaming 2015, was named Marketing Campaign Of The Year at the prestigious AEO Excellence Awards ceremony in front of 1,000 attendees at the Grosvenor House Hotel in London’s Park Lane. The innovative, multi-media campaign, which helped attract a record 25,497 attendees from 133 countries, beat a shortlist…
英国 – Senet がギャンブル啓発広告の第 2 セットを実施
Independent gambling self-regulator Senet Group is running a second burst of TV and online advertising from June, reminding gamblers that betting more than they can afford is a #badbetty and they should pause and think again. “Our research shows that gamblers are getting the message,” says chief executive Ron Finlay, “but we want to keep…
英国 – グロブナーが初の統合キャンペーンを開始
Grosvenor Casinos, the UK’s biggest casino operator, is launching ‘Pure Casino’, its first-ever integrated campaign to run on TV, digital, print and in-club POS. Developed by St Luke’s, the new campaign leverages Grosvenor’s strength in real casino gaming to differentiate their digital offering. It also capitalises on Grosvenor’s unrivalled 45-year-long history in gaming to help…
US – California casino to send slot into space
California’s Soboba Casino will become the first casino in history to launch a slot machine into space as part of its 20th anniversary in a marketing initiative planned for June 14 in partnership with JP Aerospace. Nicknamed Icarus, the slot machine will also carry with it a special payload of commemorative 20th anniversary Club Soboba…
韓国 – モウリーニョがパラダイスの顔としてサインアップ
韓国の運営会社パラダイスは、サッカー人気が高まっている中国からの顧客を呼び込むための新たな広告キャンペーンの顔として、イングランドのサッカークラブ、チェルシーの監督ジョゼ・モウリーニョ氏を起用した。モウリーニョはハリウッドのスーパースター、ロバート・デ・ニーロに代わってパラダイスのブランドアンバサダーに就任する。パラダイス氏は「中国ではサッカーへの関心が高まっており、…
US – AGA launches most aggressive campaign to promote gaming’s good
The American Gaming Association has launched its most aggressive effort ever to promote the value of the gaming industry, combat outdated stereotypes and pave the way for gaming’s next generation where regulatory policy must encourage innovation and financial efficiencies. The AGA’s “Get to Know Gaming” campaign will tell the story of gaming’s impact on communities…
US – Atlantic City Alliance launches ‘Do AC’ 2014
The Atlantic City Alliance (AC) has launched another US$20m tourism campaign to increase travel to the iconic seaside resort. The goal of the “Do Anything. Do Everything. Do AC” campaign is to broaden AC’s image beyond gaming and to attract more leisure tourism. DO AC ads will begin to appear on April 20 and include…
