対話

Australia – Digital Sports Tech extends reach in Australia

The Australian distributor for Digital Sports Tech, a B2B provider of next generation sports betting solutions, has signed a deal with TopSport to provide the Australian operator with its unique player proposition betting offering Player Props.

TopSport will be launching Digital Sport Tech’s Player Props, where customers will be able to customise and create their very own bets based on player performance across a range of statistics and sports.

TopSport will become the third operator in Australia to integrate the one-of-a-kind player proposition betting product following the success of MadBookie and the upcoming launch with Ladbrokes Australia.

Ari Lewski, Executive Director of Digital Sports Ltd, said: “We quickly identified Australia as a key market for us prior to launch, so to have signed three Australian operators in our first six months is a real thrill.

“TopSport see the huge potential of player related betting and we will have a number of other operators signing up to Player Props over the coming weeks and months. It’s about time that punters can create exactly the type of bet they want and sportsbooks all over the world are now recognising the power that our Player Props product offers.”

Tristan Merlehan, Director of Top Sport, said: “Digital Sports Tech have built a first-class product that directly penetrates what is definitely an untapped growth segment of the market – player performance bets. The Australian sportsbook market is booming at present. This means that the competition is increasing and this product provides us with the opportunity to give our loyal customers a far greater variety of betting opportunities, as well as a more personalised betting experience.”

Player Props は、独自の特許出願中のプラットフォームと、カスタマイズされた各ベットを分析して正確なオッズを生成し、結果を自動的に決定するアルゴリズムによって促進されます。
The sports currently available via the product include football, basketball, American football, Australian rules football and rugby league.

Player Props ベッティング プラットフォームの主な魅力は、余分な取引人員を必要とせずにユーザーが利用できる膨大な数のプレイヤー マーケットです。

Factoring in all the possible bet permutations and combinations, there are more than 1.3 million unique markets available for users to create during a single round of English Premier League matches, and more than 2.3 million in a weekend of NFL.

プレイヤーのマーケットが多種多様であるということは、ベッターが試合を観戦する際にはるかに熱心であることも意味します。最終的なスコアを待つのではなく、パスやタックルの成功、シュートやリバウンドなど、重要な個々の瞬間に集中します。