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Brazil – Tally Technology partners with NSX To launch Fan Engagement Platform in Brazil

タリーテクノロジー (www.playtally.com), the premier fan engagement platform, has partnered with NSX, the most complete sports betting ecosystem in Brazil, to provide a new free-to-play prediction game for select domestic and international football matches.

The new game will cover two fixtures per week, with fans in the football-mad country vying to win prizes including free bets provided by NSX partner Betnacional. Tally’s free-to-play prediction game provides the opportunity for fans to be introduced to sports betting, while gaining the opportunity to win special bonus prizes based on monthly performances.

Designed to drive betting interest among Brazilian football fans, Tally’s industry-leading customer activation platform also will allow NSX and its partners to uncover unique customer insights that deepen fan relationships, while increasing revenue and acquisition opportunities for betting operators.

A sports betting ecosystem that provides the platform for various sports betting sites in Brazil, including industry leader Betnacional, NSX allows fans to navigate wagering markets, bet in real time, analyze game statistics and easily make transactions in and out of the platform. 

Brad Vettese, CEO of Tally, said: “We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners. With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between soccer fans and their brand partners.”

Eric Gaigher at NSX, said: “We are always looking for new ways to engage with Brazilian soccer fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game. We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”

Tally Technology は、ターンキーのファンエンゲージメントプラットフォームを求めるブランド、プロスポーツチーム、リーグ、メディアプラットフォーム向けに、無料でプレイできる予測ゲームとして 2018 年に設立されました。自然なゲームプレイの一環として、Tally はユニーク ユーザーのデータベースを構築し、それらのユーザーのゲーム、賭博、ブランドの好み、消費者支出、その他の洞察に関するデータを収集しています。

Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.