立法
UK – BGC announce new measures to tackle underage advertising concerns
By ルイス -27年2020月XNUMX日
18歳未満がオンラインでギャンブル広告を見ることをさらに防ぐことを目的とした厳しい新たな措置が賭博賭博評議会によって発表された。
全国宝くじを除く規制対象の賭博業界を代表する基準機関は、社会的責任広告に関する6次産業規約を発表するにあたり、この取り締まりを明らかにした。
将来的には、BGC 会員は、広告が 25 歳以上を正確にターゲットにできることを Web サイトが証明できない限り、スポンサー付きまたは有料のソーシャル メディア広告はすべて 18 歳以上の消費者をターゲットにしなければならないことを保証する必要があります。
新しい規約には、検索エンジンに表示されるギャンブル広告には、18歳以上を対象としたものであることを明確にするという要件も盛り込まれている。さらに、広告自体にも、より安全なギャンブルに関するメッセージを含める必要があります。
YouTube users will also have to use age-verified accounts before they can view gambling ads, guaranteeing that they cannot be seen by under-18s. BGC members will have to post frequent responsible gambling messages on their Twitter accounts.
Other measures introduced in recent months by the BGC include the whistle to whistle ban on TV gambling adverts, a requirement for 20 per cent of all TV and radio ads to be safer gambling messaging, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively increasing funding for research, education and treatment.
Michael Dugher, chief executive of the BGC, said: “As the new standards body for the regulated sector, we are committed to driving up standards within the betting and gaming industry.
“We have made excellent progress in recent times and the Industry Code for Socially Responsible Advertising is updated as technology evolves. The latest edition is further evidence of our determination to continue to ensure that standards are rising and are as high as they can possibly be.
“BGC members have a zero tolerance attitude to under-18s betting, and from requirements for safer gambling messages to restrictions on YouTube advertising, this new code shows how seriously the BGC, who represent regulated betting but not the National Lottery, take our responsibilities.
“At the same time, we urge the Government to work with us to crack down on black market operators who have no interest in safer gambling or protecting their customers and do not work to the same responsible standards as BGC members.
“It is vital that the big internet platforms honour their responsibilities to protect people online and we hope the Government will use its forthcoming Online Harms Bill to that effect. The Review of the Gambling Act will also provide further opportunities to improve standards and we look forward to working with the Government on this.”
