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UK – FSB launch social gaming product with Cricket.com

Cricket.com will launch an FSB-powered social gaming product as live sport resumes following the sporting hiatus.

Members are being encouraged to show off their knowledge, celebrate their cricketing prowess and compete with their friends and other members to top private and public leaderboards for virtual points.

Sam Lawrence, CTO of FSB, commented: “We are delighted to be working with the Cricket.com team who are true visionaries. We will work together to build an innovative front-end and leverage FSB’s modern platform of fast and flexible APIs to create an engaging user experience.

“Further, this project will exemplify our ability to integrate new and curate multiple data feeds quickly and efficiently”

Deepak Gullapalli, CEO of Crictec Media, explained: “We want to give our users an opportunity to use their knowledge and insights offered by our custom-built Criclytics tool to make friendly predictions against their friends and the world at large and elevate the cricket conversations in a uniquely fun and engaging manner.

“We are delighted to be working with a global and industry-leading sportsbook technology provider, FSB, to deliver on our vision.”