サプライヤーニュース
US – VizExplorer supplies marketing solution to Hard Rock Rocksino
By フィル -12 4月2018
VizExplorer has lent its expertise in operational intelligence solutions to the Hard Rock Rocksino Northfield Park with an agreement to deploy its marketing campaign management solution to the 200,000-square foot venue paired with the area’s only harness racing track.
Known as Ohio’s premier gaming, dining and entertainment destination, Rocksino management sought to improve the property’s marketing campaigns to attract and retain the right players, while ensuring optimal return on marketing investment. campaignViz™ from VizExplorer simplifies player segmentation, streamlines campaign creation and analysis, and automates offer management and optimization––helping marketers save time and grow the effectiveness of their marketing activities.
“We are pleased with VizExplorer’s robust analytics and state-of-the-art systems for automated campaigns,” said Jamie Brown, Chief Marketing Officer, Hard Rock Rocksino Northfield Park. “After assessing many options, we decided that campaignViz was the solution and VizExplorer was the partner for us––one that would continue to meet our data needs well into the future,” she added.
“VizExplorer looks forward to expanding our customer base in Ohio, and we look forward to a long relationship with Hard Rock Rocksino,” said VizExplorer’s Ken Kachnic, VP of Sales – Eastern Region.
この契約は、カジノ業界でビジネスを行う企業にライセンスとコンサルティング サービスを提供する VizExplorer の再販業者である Game Changing Technologies によって処理されました。
